In November, we attended the IBTM trade show in Barcelona together with several partners from MESA (Meetings & Events Support Association), a platform that brings together suppliers and service providers from the events industry. There, we met many inspiring people, and Richard Morris was one of them. We would love to share his ideas with you, as we recognise many of them and believe you can benefit from them too. After all, MESA is about inspiring one another.
On to the next event… ☹
You may recognise the feeling: you’re in the middle of a busy, successful event and need all your energy to keep everything running smoothly. Once it’s over, you can look back with pride and immediately start planning the next one. But…
During the six-week period surrounding your event, from two weeks before to one month after, your exhibitors and sponsors are at their most engaged, enthusiastic, and willing to commit again for next year. Most organisations fail to take advantage of this, as they are overwhelmed by the operational side and don’t get around to securing future commitments during this busy time.
Richard Morris of Active Media Events takes a different approach. In this free session, he walks you through the five most common rebooking mistakes that cost event professionals thousands of euros, and shows you how to fix them.
Afterwards, you will understand:
• Why the way most event organisations maintain contact with exhibitors actually discourages rebookings
• How to prevent exhibitors from dropping off between events
• Why not increasing prices annually quietly erodes your margins
• What you absolutely must do before exhibitors leave the venue
• The exact moment to secure more than 50% of your revenue on-site
About Richard Morris of Active Media Events
Richard Morris specialises in making events more effective and commercially sustainable. He works with CEOs, managing directors and senior management teams to evaluate event portfolios and improve sponsor and exhibitor revenue. Together with clients, he implements processes that make commercial growth repeatable.
He is a sought-after speaker at industry events across the United Kingdom and Europe.
